berries.
berries // the software label

ai makes products.
berries makes hits.

you built something people want. berries makes it impossible to ignore.

we sign consumer software with proof and turn it into a category hit.

submit your product →how label deals work

no ideas. no fake wrappers. products with proof only.

02//the commercial gap

most products do not have a growth problem.
they have a commercial gap.

the product may be strong, but the system around it is broken: positioning, creative, funnel, pricing, retention, attribution, paid growth, or capital allocation.

berries finds the gap, fixes the system, and scales only when the data proves it.

8 layers · 1 diagnosis
berries // commercial diagnostic
subject
ai productivity tool
€28k mrr · 14% mom
1.2k paying users
region: us + eu
presented problem
"our growth is stuck. we don't know what to fix first."
8 layers · scanning
  1. 01product quality
    strong
  2. 02retention
    healthy
  3. 03positioning
    weak
  4. 04creative
    random
  5. 05pricing
    untested
  6. 06funnel
    leaking
  7. 07paid growth
    inefficient
  8. 08data
    incomplete
healthy
02
weak / broken
04
unknown
02
verdict
commercial gap
healthy — keep
weak / broken — fix
unknown — measure first

the diagnostic is the first thing we do. the fixing comes next.

every signed product enters with a full diagnostic.
no diagnosis. no deal.
03//label deals

upside, not invoices.
that's the deal.

a label deal gives berries commercial rights over an agreed scope. the partner keeps building the product. berries operates the commercial machine. we earn from the incremental contribution profit we create.

berries // contribution profit lift
contribution profit →
01
02
03
04
05
06
  • 01before berries
  • 02signed
  • 03label sprint
  • 04signal
  • 05scale
  • 06category hit
baseline protected
we don't touch this
growth costs
recouped first
partner share
majority of upside
berries share
on incremental only
we protect
the baseline.
we deduct
direct growth costs.
we split
the incremental.

the full waterfall, gates, and simulator live on /deals.

see the economics →
04//capital follows proof

we don't blindly fund distribution. capital follows proof.

first we test. then we co-fund. only clear winners get aggressive capital. every product moves through gates. nothing skips.

berries // capital ladder
step 01 / 11
01label sprint
cac signal
retention okay
margin healthy
02co-funded scale
creative angle found
payback visible
team shipping fast
no compliance risk
commercial control
03full label scale
running · ai productivity tool
loops continuously
01

label sprint

● active

60–90 days to prove if the product can scale. partner typically funds the media. berries brings the commercial system.

duration
60–90 days
funds media
mostly partner-funded
berries upside
25–35% berries
02

co-funded scale

shared growth capital after signal. approved spend is recouped first. berries earns a larger share of the upside it helps create.

duration
3–6 months
funds media
shared media spend
berries upside
40–50% berries
03

full label scale

for obvious winners. berries or a capital partner can fund aggressive distribution. capital is recouped before splits.

duration
6–18 months
funds media
berries or capital partner
berries upside
50–60% berries

capital that advances is earned, not promised.

gates are public.
the underwriting model is documented on /deals.
05//who we sign

not ideas. products with proof.

we sign products that already show signs of demand: revenue, retention, usage, organic pull, strong team velocity, or unfair product quality.

proof 01

revenue

people already pay.

proof 02

retention

users come back.

proof 03

usage

the product is part of someone's workflow.

proof 04

organic demand

people find it without being forced.

berries // hit score
revenue
retention
usage
margin
creative
growth
team
category
status bands · outer = best
  • 01 too early
  • 02 interesting signal
  • 03 label sprint candidateverdict
  • 04 high-potential hit
this product
ai productivity tool
aggregate score
71 / 100

every applicant gets a hit score. we tell you clearly where you land.

see your score →
06//who we reject

we probably won't sign you
if any of these are true.

we'd rather say no fast than waste your time. a tighter filter means better outcomes for everyone we sign.

instant rejections
  • 01you only have an idea.
  • 02you built a thin ai wrapper with no edge.
  • 03you cannot show usage, retention, revenue, or demand.
  • 04you want an agency, not a label.
  • 05you cannot ship fast.
graveyard of almost products
case #001
great launch.
no retention.
case #002
beautiful ui.
no willingness to pay.
case #003
ai wrapper.
no edge.
case #004
good tech.
no market.

harsh filter. better outcomes.

07//wanted board

the products we're looking for.

archetypes that fit the label. if your product sounds like one of these, you should submit. if you know someone who fits, refer them.

wanted // by berries

ugly product. insane retention.

why we like it
retention is harder to fake than design.
what berries can fix
positioning, creative, funnel, monetization, paid growth.
wanted // by berries

great app. zero distribution.

why we like it
the distribution gap is the upside.
what berries can fix
asa, paid growth, app-store funnel, creators.
wanted // by berries

€30k mrr stuck in founder-led growth.

why we like it
revenue proves willingness to pay.
what berries can fix
commercial system, acquisition, creative, data, capital allocation.
wanted // by berries

ai tool with organic love and no monetization discipline.

why we like it
organic love means real demand.
what berries can fix
pricing, paywall, packaging, lifecycle, distribution.

the full roster lives on /roster.

see the roster →submit a product
08//receipts

built by operators, not marketers.

shipped, monetized, distributed, and scaled consumer software across paywalls, app-store funnels, paid acquisition, creative systems, and international growth.

receipt #001
berries // operator log

operator history across 15+ consumer software products.

  • products15+
  • scopeship · monetize · scale
receipt #002
berries // operator log

paywall test shipped across price + copy + sequence.

  • variants12 tested
  • winnerv.07
arpu lift+28%
receipt #003
berries // operator log

paid acquisition scaled across meta + google + asa.

  • berries-financed$350k/mo
  • client-managed$3m/mo
cac trend−24%
receipt #004
berries // operator log

market expansion: localized + geo-priced.

  • pricingtested per market
  • paymentslocal methods enabled
new-market lift+40%

we don't post numbers we can't back. we post them when we can.

09//final cta — product audition

think your product
is a hit? prove it.

if you have a real product with signs of demand, submit it. if we see signal, we ask for the data room. if it's too early, we say that clearly.

the product audition · 5 steps
  1. 01
    the product
    what did you build?
  2. 02
    the signal
    what proof do you have?
  3. 03
    the economics
    can this scale profitably?
send to the label →see how label deals work

we read every submission. we reply with a verdict.