we do not sell hours.
we sign upside.
a label deal is not a marketing contract. it's a commercial rights agreement over an agreed scope. berries operates the commercial layer. the partner keeps building. both sides share the upside created after we start.
commercial rights over an agreed scope.
berries operates the commercial layer. the partner keeps building the product. both sides share the upside created after berries starts.
- channel
- geography
- platform
- product line
- app-store presence
- web funnel
- category
- full commercialization
revenue is vanity if the economics break.
we work from contribution profit, because that's where real scale lives. every line is auditable. nothing hidden.
- ▸gross revenueall cash collected
- −refunds + chargebacks + taxes + platform fees
- =net revenue
- −ai / api / cloud costs tied to usage
- −paid media + creative production
- −creator + affiliate commissions
- −approved growth tools
- =contribution profit
- −partner baseline (protected — not touched)
- =incremental contribution profit
- →partner share→berries share
we don't take credit for what already worked.
the partner baseline is protected. we earn from the incremental contribution profit we create after we start operating the commercial layer.
average monthly contribution profit before berries starts. usually based on the trailing three months. set in writing. not contested.
current contribution profit minus baseline contribution profit. only the incremental — never the baseline — is shared.
approved direct growth spend (paid media, creative, affiliates, tools) is recouped from contribution profit before any split.
aligned economics, visualized.
we protect the baseline. we deduct direct growth costs. we split the incremental contribution profit.
- 01before berries
- 02signed
- 03label sprint
- 04signal
- 05scale
- 06category hit
first we test. then we co-fund. only winners get aggressive capital.
- funds
- mostly partner
- risk
- low
- upside
- 25–35%
- funds
- shared
- risk
- medium
- upside
- 40–50%
- funds
- berries or capital partner
- risk
- high
- upside
- 50–60%
if we are accountable for outcomes, we need control.
berries is not an agency taking instructions from the sidelines. to create outcomes, we need decision rights over the commercial layer within the agreed scope.
- ▸product
- ▸engineering
- ▸ip
- ▸core roadmap
- ▸legal / compliance final approval
- ▸brand-level veto for exceptional cases
- ▸positioning
- ▸creative
- ▸paid growth
- ▸funnels
- ▸pricing tests within agreed guardrails
- ▸lifecycle
- ▸data
- ▸budget allocation within approved caps
without control, berries becomes an agency. with control, berries becomes the label.
we scale only when the data says scale.
capital does not move because a founder is excited. capital moves when retention, cac, margin, creative signal, and payback support scale.
- cac signal
- retention not broken
- healthy gross margin
- creative angle found
- payback visible
- team ships fast
- no major compliance risk
- commercial control granted
- cac structurally too high
- retention weak
- margin broken
- no repeatable creative angle
- founder/team too slow
- no commercial control
- compliance / platform risk too high
model the deal with your numbers.
change the inputs. outputs recompute live. illustrative — real deals require a data review and are negotiated specific to your product.
your app
link · platform · vertical. then we scan.
what you need
pick how the money flows. then we'll do the math.
we put capital in alongside you.
we co-fund the growth budget — typically 50/50 — and operate the commercial machine. you spend less out-of-pocket. closer to a partnership than a service. the math reflects that with a more balanced split.
your numbers
real numbers · nothing leaves this screen.
when the cohort matures to this return. day-30 = early view, can be misleading. year-1+ = mature view, what we underwrite against.
healthy payback — €1 in → €1.50 out. the deal pencils on any model.
deal capital
you set what you put in. you set what you ask from berries.
projections · 12 months
tuned to ai tools · productivity · mobile app. here's what you actually take home.
berries fronts €240k of growth capital. recouped first from the incremental; remainder splits per the model. capital at risk.
✓ strong fit for berries — capital deployed at attractive multiples.
the questions we get every week.
are you an agency?
no. agencies sell services. berries signs products and earns from the upside created through the commercial layer.
do you take equity?
not by default. most label deals are based on incremental contribution profit. some strategic deals may include equity, warrants, investment rights, or deeper commercial structures.
who pays for media?
it depends on stage and proof. the first sprint is usually partner-funded. berries can co-fund or fully fund distribution after the product shows signal.
do we keep our product?
yes. the default label deal is not an acquisition. the partner keeps building the product. berries commercializes the agreed scope.
can we hire berries just for ads?
no. berries is not a paid media agency. we only work when we can operate the commercial system properly.
what if the sprint fails?
we stop, learn, and do not force scale. the model only works if we kill weak opportunities quickly.
what products do you reject?
ideas, thin wrappers, weak-margin products, slow teams, products without demand signals, and founders who want agency execution without shared control.
how long is a label sprint?
60–90 days. enough time to test creative, channels, monetization, and funnel without spiraling capital into a product that isn't ready.
think your product has the signal?
we read every submission. we reply with a verdict.