01
operators
you've run paid acquisition, lifecycle, app-store optimization, creative, or pricing on a consumer product that scaled. we plug you into a signed project. you get paid a share of the upside you help create.
/join//the cult of the commercial layer
join the
cult.
berries is a software label. year 02. one operator, an active partner network, and the ambition to build the first software label of its kind.
we sign products. we sign people too.
berries // label status
v.2026.05
- year00
- operator00
- collaborators00+
- capital partners00
- projects backed00+
status //
year 02 · early days, real receipts
02//the operator behind the label
jus avila · operatorlive
one operator. multiple ventures.
i'm jus avila. operator. i've spent the last decade building, publishing, and growing consumer software. now running berries.
8+
apps shipped
built, published, and monetized inside carrots, my app studio.
4+
webs shipped
across my other ventures. each profitable in its first year.
200+
businesses consulted
early-stage software companies i advised across 8+ years at google.
15+
projects signed
consumer software products signed through berries — the final receipt of what this side project did so far.
why · the honest answer
a side project — for now.
i like connecting with talented people building products that deserve to scale. berries is the structure that makes that easier to keep doing — until the math says it should be bigger than that.
03//the crew · current shape
small label. heavy bench.
lean by design — and already operating. one operator running point. external collaborators on active projects. capital partners already in three.
role
who
state
scope
- the operatorjus avilaall-inruns the label. signs the products. owns the commercial machine end to end.
- external collaboratorsactive benchjoined projectscreative, performance media, asa, lifecycle, data — pulled in per project, paid from the incremental they help create. several are already shipping work.
- capital partnersactive backersinvested in 3already backed 3 projects in the operator's portfolio under the label's waterfall. growth capital recouped first. equity only when proof is in.
no full-time hires until a signed product justifies one. capital recouped first. the label only grows when the math says it should.
04//apply · pick your lane
three ways into the label.
we don't hire on paper. tell us what you've actually shipped, scaled, or moved. if the signal's there, we'll reply.
02
scouts
you see consumer software early. you know who built it, what their retention looks like, what they can't fix. refer a product we sign and you get a referral fee on the deal.
03
capital
you want exposure to the upside of consumer software without betting on a single product. you back the label's growth budget. it gets recouped first. you share the upside the label creates — not the baseline that was already there.
if your product is the move, submit it instead.
we read every submission. we reply with a verdict.